Exploring purchasing behavior of Ethiopian consumers towards locally produced apparel products: an extended model of the theory of planned behavior
Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feelings about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally-produced apparel products by u...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2503420 |
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