Perception of z generation on halal brand personality in Indonesia

The growth of various halal industry sectors around the world is increasing year by year. However, halal fashion as the third rank still has a fairly slow growth compared to the Islamic finance sector and halal food as the first and second-ranked halal industry sectors. Indonesia, with the largest n...

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Bibliographic Details
Main Authors: Nafa Indah Kumala, Dini Salmiyah Ali
Format: Article
Language:English
Published: Universitas Airlangga 2023-12-01
Series:Journal of Halal Product and Research
Online Access:https://e-journal.unair.ac.id/JHPR/article/view/47322
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