Impact of Social Media Marketing on Service Marketing in prospective of Pakistan’s Market
In this study the impact of social media on service marketing for global service brands is check in Pakistan. The Social Media marketing has following important factors exposure, service quality, customer contact that has relationship with service marketing at two levels, effectiveness, and cost ef...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Research Alliance for Sustainable Development - iRASD
2022-12-01
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| Series: | iRASD Journal of Management |
| Subjects: | |
| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/1169 |
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