Impact of Social Media Marketing on Service Marketing in prospective of Pakistan’s Market

In this study the impact of social media on service marketing for global service brands is check in Pakistan. The Social Media marketing has following important factors exposure, service quality, customer contact that has relationship with service marketing at two levels, effectiveness, and cost ef...

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Bibliographic Details
Main Authors: Zulqarnain Haider, Khush Dil Khan
Format: Article
Language:English
Published: International Research Alliance for Sustainable Development - iRASD 2022-12-01
Series:iRASD Journal of Management
Subjects:
Online Access:https://www.journals.internationalrasd.org/index.php/jom/article/view/1169
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