The Measurement-Unit Bias: People Walk or Drive Less to Save a Constant Money Amount When Answering in Meters Compared to Miles
Traditional economic theory suggests that when consumers decide whether to exert effort and travel to a remote store that is cheaper, the decision should compare the time and effort of travelling the relevant distance to the money that can be saved. Our research examined whether the unit of distance...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/3/369 |
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