The Ideal Influencer: How Influencer Coaches and Platforms Construct Creators as Monetizing for the Right Reasons
This article examines the construction of the ideal influencer across two sites of articulation within the influencer ecology: influencer coaches and platforms. It seeks to make visible the normative model that underpins and regulates influencer identities, practices and monetization, which is tied...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251323951 |
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