Cultural Dynamics in Social Commerce: An In-Depth Analysis of Consumer Behavior and Interaction Patterns
This study analyzes the cultural dynamics that shape consumer behavior in the context of social commerce in the Iranian capital of Tehran. Our sociological investigation examines the influence of norms, values, and cultural perceptions on social media interactions on platforms such as Instagram, Tel...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural Federal University
2025-04-01
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| Series: | Changing Societies & Personalities |
| Online Access: | https://changing-sp.com/ojs/index.php/csp/article/view/553 |
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