Cultural Dynamics in Social Commerce: An In-Depth Analysis of Consumer Behavior and Interaction Patterns

This study analyzes the cultural dynamics that shape consumer behavior in the context of social commerce in the Iranian capital of Tehran. Our sociological investigation examines the influence of norms, values, and cultural perceptions on social media interactions on platforms such as Instagram, Tel...

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Bibliographic Details
Main Authors: Fatemeh Nouri Dehnavi, Negar Sioofy Khoojine
Format: Article
Language:English
Published: Ural Federal University 2025-04-01
Series:Changing Societies & Personalities
Online Access:https://changing-sp.com/ojs/index.php/csp/article/view/553
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