A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain
The 2020 certification of natural wine (NW) in France has unleashed a heated debate in Europe. However, knowledge about NW consumer profiles and preferences in a comparative perspective remains scarce in the academic literature. This study aims to define the perceptions, preferences and profiles of...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2023-05-01
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| Series: | Wine Economics and Policy |
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| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/12890 |
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| author | Eva Parga-Dans Riccardo Vecchio Azzurra Annunziata Pablo Alonso González Raimundo Otero Enríquez |
| author_facet | Eva Parga-Dans Riccardo Vecchio Azzurra Annunziata Pablo Alonso González Raimundo Otero Enríquez |
| author_sort | Eva Parga-Dans |
| collection | DOAJ |
| description | The 2020 certification of natural wine (NW) in France has unleashed a heated debate in Europe. However, knowledge about NW consumer profiles and preferences in a comparative perspective remains scarce in the academic literature. This study aims to define the perceptions, preferences and profiles of wine consumers who support a NW label. For this purpose, we employed analysis of variance, aprioristic factor analysis and multiple regression analysis to examine data from a direct survey performed in Italy and Spain in 2020. Findings reveal that NW consumers in both countries deem it necessary to establish a certification for NW. However, we found significant differences regarding consumers’ profiles, as well as purchasing preferences. In Spain, demand for NW certification is linked to eco-healthy and proximity-craft attributes of wine, and is considered more important by non-professional consumers and those with lower educational level. In Italy, information on the label and the purchase experience are the most important factors to aid in recognizing NW, while women show a significant interest in the NW certification. These findings may help policy-makers to establish homogeneous parameters to differentiate and certify NW.
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| format | Article |
| id | doaj-art-928c9b3cbcea4846a08539a16e391e78 |
| institution | Kabale University |
| issn | 2213-3968 2212-9774 |
| language | English |
| publishDate | 2023-05-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-928c9b3cbcea4846a08539a16e391e782025-08-20T03:28:01ZengFirenze University PressWine Economics and Policy2213-39682212-97742023-05-0112110.36253/wep-12890A certification for natural wine? A comparative analysis of consumer drivers in Italy and SpainEva Parga-Dans0Riccardo Vecchio1Azzurra Annunziata 2Pablo Alonso González3Raimundo Otero Enríquez4Instituto de Productos Naturales y Agrobiología (IPNA-CSIC), Avda. Astrofísico Francisco Sánchez, 3, 38206, La Laguna, Santa Cruz de TenerifeDepartment of Agricultural Sciences, University of Naples Federico II (Italy), Via Università, 100, 80055 Portici – NaplesDepartment of Economic and Legal Studies, University of Naples “Parthenope”, Via Parisi, 13, 80133 NaplesInstituto de Productos Naturales y Agrobiología (IPNA-CSIC), Avda. Astrofísico Francisco Sánchez, 3, 38206, La Laguna, Santa Cruz de TenerifeDepartament of Sociology and Communication, University of A Coruña, Rúa da Maestranza 9, 15001 A CoruñaThe 2020 certification of natural wine (NW) in France has unleashed a heated debate in Europe. However, knowledge about NW consumer profiles and preferences in a comparative perspective remains scarce in the academic literature. This study aims to define the perceptions, preferences and profiles of wine consumers who support a NW label. For this purpose, we employed analysis of variance, aprioristic factor analysis and multiple regression analysis to examine data from a direct survey performed in Italy and Spain in 2020. Findings reveal that NW consumers in both countries deem it necessary to establish a certification for NW. However, we found significant differences regarding consumers’ profiles, as well as purchasing preferences. In Spain, demand for NW certification is linked to eco-healthy and proximity-craft attributes of wine, and is considered more important by non-professional consumers and those with lower educational level. In Italy, information on the label and the purchase experience are the most important factors to aid in recognizing NW, while women show a significant interest in the NW certification. These findings may help policy-makers to establish homogeneous parameters to differentiate and certify NW. https://oaj.fupress.net/index.php/wep/article/view/12890consumer preferencesfood certificationeco-labelsnatural winefood labeling |
| spellingShingle | Eva Parga-Dans Riccardo Vecchio Azzurra Annunziata Pablo Alonso González Raimundo Otero Enríquez A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain Wine Economics and Policy consumer preferences food certification eco-labels natural wine food labeling |
| title | A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain |
| title_full | A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain |
| title_fullStr | A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain |
| title_full_unstemmed | A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain |
| title_short | A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain |
| title_sort | certification for natural wine a comparative analysis of consumer drivers in italy and spain |
| topic | consumer preferences food certification eco-labels natural wine food labeling |
| url | https://oaj.fupress.net/index.php/wep/article/view/12890 |
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