Eco-consciousness in tourism: A psychological perspective on green marketing and consumer behavior
This research investigates the impact of eco-friendly marketing strategies on environmentally aware actions displayed by tourists in the Chinese hospitality sector. This research evaluates the relationships between green consumption value and pro-environmental self-identity and felt obligation to ex...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825002641 |
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