Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies

Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies

The banking industry's shift towards digitalization, particularly Web 2.0 banking, signifies a profound change in the bank-client relationship. This transformation integrates digital elements into consumers' lives, digitising everyday activities and highlighting the importance of online s...

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Bibliographic Details
Main Authors: Tajudeen Alaburo Abdulsalam, Rofiat Bolanle Tajudeen
Format: Article
Language:English
Published: University of Economics – Varna 2024-09-01
Series:Business & Management Compass
Subjects:
AI
Banking Industry
Customer Service Journey
Digitalization
Developing Economies
Online Access:https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/66
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