The Marlboro Man: a study for non-smokers
The long history of the “Marlboro Country” and “Marlboro Man” advertising campaigns (1954- 1989) represents the renewability of a certain image which was perfectly designed and meticulously thought out. This history constitutes a well-developed “syntagma” which consists of not one but many different...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Polish |
| Published: |
Adam Mickiewicz University
2014-01-01
|
| Series: | Przestrzenie Teorii |
| Subjects: | |
| Online Access: | http://pressto.amu.edu.pl/index.php/pt/article/view/3242 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|