Revisiting the corporate image of South African banking institutions

Revisiting the corporate image of South African banking institutions

This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking institutions. Perceptions were measured through the same semantic differe...

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Bibliographic Details
Main Authors: Corlia Van Heerden, J.J. Badenhorst
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
South African banking institutions
corporate image
1995
replication study
Eight factors
social relationships
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1780
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https://journals.uj.ac.za/index.php/jcsa/article/view/1780

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