Distinct terpene metabolite blends serve as core drivers of consumer aroma preferences in fir Christmas tree species

Distinct terpene metabolite blends serve as core drivers of consumer aroma preferences in fir Christmas tree species

Abstract Real Christmas trees contribute ~$2.5 billion to the US economy annually. True fir (Abies spp.) are the most popular trees and account for the majority of sales. The real Christmas tree commodity board identified aroma as the primary driver for consumers to purchase a real tree. We conducte...

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Bibliographic Details
Main Authors: William C. Baldwin, Angela Chiang, Gabrielle Wyatt, Katlyn Nau, Gary Chastagner, Chal Landgren, Judith Kowalski, Charles Sims, Philipp Zerbe, Justin G. A. Whitehill
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Subjects:
Aroma
cis-abienol
Consumer aroma panels
GC-MS
Terpenes
Online Access:https://doi.org/10.1038/s41598-025-01505-1
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https://doi.org/10.1038/s41598-025-01505-1

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