Exploring Features and Products in E-Commerce on Consumers Behavior Using Cognitive Affective
Technology advancement has given rise to a new online purchasing paradigm known as e-commerce. Online shopping in e-commerce platform has altered consumer behavior and purchasing decisions. However, a few studies have conducted by considering cognitive-affective process in making purchase decision o...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10934986/ |
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