Providing a New Approach for Segmenting Customers Based on Their Purchasing Behavior Change over Time in Electronic Business
Usual methods of segmentation have been designed, relying solely on the components of Recency (R), Frequency (F) and Monetary (M) in which customers’ behavior changes over time are not considered. Accordingly, in order to achieve a desired segmentation method, this study aims to apply a set of stati...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2017-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_61417_aa6a97bcebc47212311630561e9b4db6.pdf |
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