Food labeling and Chinese consumer preference for naturalness: A new way to differentiate grass-fed dairy products

ABSTRACT: Due to the lack of recognized differentiation for grass-fed dairy products, producers of quality products have failed to capture consumer premiums. This study investigates Chinese consumers' preferences for the naturalness attributes of grass-fed dairy products as potential criteria f...

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Bibliographic Details
Main Authors: Jingjing Wang, Chenguang Li, Xiaoxia Dong, Zhifeng Gao, Eileen R. Gibney, Shuhua Yang, Lauren McGuinness, Nessa Noronha, Emma L. Feeney
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Journal of Dairy Science
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Online Access:http://www.sciencedirect.com/science/article/pii/S002203022401419X
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