On the competition between Video OTT platforms vs Traditional TV: A niche case study in Greece
This paper examines the competition between Traditional TV and Video OTT platforms in Greece. Niche theory has been adopted to measure users’ gratification fulfilled by TV and Video OTTs, the competitive superiority of each medium, and the similarity between the two media across seven aspects of gra...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503024000525 |
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