The impact of health information seeking and social influence on functional food purchase intention

The impact of health information seeking and social influence on functional food purchase intention

Abstract The COVID-19 pandemic has given rise to unprecedented transformation of consumer behaviors. Despite the abundance of research on this subject, less is known about why and how consumers processed health information and subsequently decided to purchase food during the pandemic. This study emp...

Full description

Saved in:
Bibliographic Details
Main Authors: Yaoze Gong, Fareyha Said, Wajiha Haq, Jiankun Gong, Iffat Aksar
Format: Article
Language:English
Published: Nature Portfolio 2025-02-01
Series:Scientific Reports
Subjects:
Health information seeking
COVID-19
Motivation
Healthy and functional food
Purchasing intention
Social influence
Online Access:https://doi.org/10.1038/s41598-025-87343-7
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://doi.org/10.1038/s41598-025-87343-7

Similar Items