Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions
Changes in consumer behavior are influenced by green marketing and brand equity dimensions. Green marketing places high concerns on consumers’ environmental attitudes as a determinant of purchases and word of mouth. Green marketing increases brand awareness, fosters consumer loyalty and enhances rep...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-04-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22015/IM_2025_02_Maaliky.pdf |
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