Analysing how AI-powered chatbots influence destination decisions.
This study aims to explore the role of destination chatbots as innovative tools in travel planning, focusing on their ability to enhance user experiences and influence decision-making processes. Based on the Technology Acceptance Model, Enterprise Content Management, and Information Systems Security...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0319463 |
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