REGIONAL BRANDING OF WESTERN BALKANS THROUGH SUSTAINABLE TOURISM

Western Balkans (WB) is emerging from an unfortunate recent past which destroyed social structures and the uniform identity of the region. WBs is, historically, known as a region of diversity and impeccable natural beauty. Despite a visible need to take a holistic approach for WBs tourism marketing...

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Bibliographic Details
Main Authors: Sonila Cela, Xhimi Hysa, Teoman Duman, Zenelaj
Format: Article
Language:English
Published: University of Huelva 2022-09-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7079
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