REGIONAL BRANDING OF WESTERN BALKANS THROUGH SUSTAINABLE TOURISM
Western Balkans (WB) is emerging from an unfortunate recent past which destroyed social structures and the uniform identity of the region. WBs is, historically, known as a region of diversity and impeccable natural beauty. Despite a visible need to take a holistic approach for WBs tourism marketing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2022-09-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7079 |
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