Cuteness vs. Usefulness: A Dual Perspective on Service Robot Acceptance in the Travel Industry
The integration of service robots in the travel and hospitality industry is rapidly transforming customer interactions, offering both operational efficiencies and novel guest experiences. Despite their increasing presence, there remains a gap in understanding the factors influencing tourists’ accept...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/48 |
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