Impact of Sales Force Automation System on Performance of Salesman: Pakistani Companies’ Perspective

Rapid growth in advance technologies has changed the life of sales force. Sales Force Automation (SFA) is marketing tool which provides the functions to sales team and managers to monitor sales, forecast sales and analyze employee performance. Acceptance of the SFA tools such as phone, pagers, wire...

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Bibliographic Details
Main Authors: Adeel Naqvi, Imad-ud-din Akber
Format: Article
Language:English
Published: Sir Syed University of Engineering and Technology, Karachi. 2019-06-01
Series:Sir Syed University Research Journal of Engineering and Technology
Online Access:http://www.sirsyeduniversity.edu.pk/ssurj/rj/index.php/ssurj/article/view/111
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