THE EXTENT OF IRAQI CONSUMER INTEREST IN ADOPTING THE CONCEPT OF GREEN MARKETING THROUGH THE USE OF PAPER BAGS INSTEAD OF PLASTIC BAGS
The research aims to educate consumers about the dangers of using plastic bags, promote the culture of using paper bags as an alternative, and introduce the concept of green marketing along with the importance of adopting strategies aimed at providing sustainable (environmentally friendly) produc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Alfred Nobel University
2025-07-01
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| Series: | Academy Review |
| Subjects: | |
| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2025/2/19.pdf |
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| Summary: | The research aims to educate consumers about the dangers of using plastic bags, promote the
culture of using paper bags as an alternative, and introduce the concept of green marketing along
with the importance of adopting strategies aimed at providing sustainable (environmentally friendly)
products. Through their application, waste can be disposed of in a responsible manner that does not
harm the environment. Additionally, it seeks to consolidate the principle of green cooperation by encouraging business organizations to contribute to environmental preservation, in line with the slogan
launched by the Iraqi Ministry of Health in collaboration with UNICEF: ‘Yes to paper bags, no to
plastic bags.
Tens of thousands of paper bags were distributed free of charge to many bakeries in various
areas of Baghdad. A questionnaire was used as a research tool, with 660 questionnaires distributed
to a random sample of consumers in one of the residential areas of Baghdad. The key findings of
our research show that 79.1% of respondents strongly agree with the shift towards using paper bags,
88.8% appreciate the importance of living in a clean and healthy environment, and 92% prefer to
deal with sellers who use paper bags instead of plastic. Additionally, 88% of respondents support the
government’s efforts to promote green marketing. Based on these findings, the research recommends
issuing legislation and laws that promote green marketing and support the establishment of paper bag
factories in both the public and private sectors. |
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| ISSN: | 3041-2137 3041-2145 |