THE EXTENT OF IRAQI CONSUMER INTEREST IN ADOPTING THE CONCEPT OF GREEN MARKETING THROUGH THE USE OF PAPER BAGS INSTEAD OF PLASTIC BAGS

THE EXTENT OF IRAQI CONSUMER INTEREST IN ADOPTING THE CONCEPT OF GREEN MARKETING THROUGH THE USE OF PAPER BAGS INSTEAD OF PLASTIC BAGS

The research aims to educate consumers about the dangers of using plastic bags, promote the culture of using paper bags as an alternative, and introduce the concept of green marketing along with the importance of adopting strategies aimed at providing sustainable (environmentally friendly) produc...

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Bibliographic Details
Main Authors: Alaa Nabeel Al-Heali, Wisal Abdullah Husain, Mahmud Abdullah Jasim Alkhafaji
Format: Article
Language:deu
Published: Alfred Nobel University 2025-07-01
Series:Academy Review
Subjects:
consumer behavior
harmful waste
green marketing
sustainable environment
Online Access:https://acadrev.duan.edu.ua/images/PDF/2025/2/19.pdf
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https://acadrev.duan.edu.ua/images/PDF/2025/2/19.pdf

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