Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern
Objective The competition level among banks and financial institutions in Iran is notably intense. Success demands a novel approach to differentiate itself from competitors and effectively address the current challenges posed by competition. This study aims to formulate a Blue Ocean Strategy model i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97034_33dc6d3d2f1dc36e43b59ea34a324a91.pdf |
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