Exploring sustainable consumption marketing among young adults in Mexico City
This study explores sustainable consumption among young adults in Mexico City to improve marketing strategies. Through interviews with experts and consumers, it examines individual and collective drivers of sustainable consumption for greater marketing effectiveness. The results emphasize the impor...
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| Format: | Article |
| Language: | English |
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Universidad de Investigación y Desarrollo
2025-01-01
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| Series: | I+D Revista de Investigaciones |
| Online Access: | http://sievi.udi.edu.co/ojs/index.php/ID/article/view/479 |
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