How Product Attributes, Halal Certification, and Labdoor Certification Affect Purchasing Decisions for Whey Protein Supplements?

This research aimed to analyze customer characteristics, the influence of product attributes, halal certification, and labdoor certification on whey protein purchasing decisions among Muslim customers on the island of Java. The research was carried out from January to December, 2023. The sampling me...

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Bibliographic Details
Main Authors: Rafie Mumtaz Azca, Nurul Hidayati, Nisa Zahra
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis 2025-05-01
Series:Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Subjects:
Online Access:https://ejournal.uniramalang.ac.id/dialektika/article/view/5619/4134
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