Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students
OBJECTIVES The objective of this study is to examine the motivation, intention, attitude, and perceptions of ease of use, usefulness, and their relationship to sport participation among primary consumers of sport contents on YouTube in university students. METHODS This study employed a questionnaire...
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| Format: | Article |
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Asian Society of Kinesiology
2025-01-01
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| Series: | The Asian Journal of Kinesiology |
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| Online Access: | http://ajkinesiol.org/upload/pdf/ajk-2025-27-1-53.pdf |
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| author | Dojin An Youngho Kim Jonghwa Lee |
| author_facet | Dojin An Youngho Kim Jonghwa Lee |
| author_sort | Dojin An |
| collection | DOAJ |
| description | OBJECTIVES The objective of this study is to examine the motivation, intention, attitude, and perceptions of ease of use, usefulness, and their relationship to sport participation among primary consumers of sport contents on YouTube in university students. METHODS This study employed a questionnaire to examine the motivation, intention, attitude, perceived ease of use and usefulness, and sport participation of YouTube sport contents users in university students. A total of 316 data sets were analyzed. Correlation and multiple regression analyses were conducted to verify the relationships among the factors. RESULTS A notable correlation was identified among motivation, intention, attitude, perceptions of ease of use and usefulness, and sport participation in university students who used YouTube sport contents. The multiple regression analysis revealed that the motivation to seek information, entertainment, and vicarious satisfaction from YouTube sport contents significantly influenced perceived ease of use, perceived usefulness, attitude toward use, intention, and sport participation. CONCLUSIONS The present study corroborates the existence of a significant relationship among factors associated with the utilization of YouTube sport contents by university students. However, subsequent investigations must ascertain the mechanisms underlying the relationship between these psychological factors and sport participation. This entails not only examining the relationships among these factors but also investigating their direct and mediated effects. |
| format | Article |
| id | doaj-art-8eb87a91ec4f4b7c83ab34afd707a270 |
| institution | OA Journals |
| issn | 2586-5595 2586-5552 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Asian Society of Kinesiology |
| record_format | Article |
| series | The Asian Journal of Kinesiology |
| spelling | doaj-art-8eb87a91ec4f4b7c83ab34afd707a2702025-08-20T01:52:21ZengAsian Society of KinesiologyThe Asian Journal of Kinesiology2586-55952586-55522025-01-01271536210.15758/ajk.2025.27.1.53626Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University StudentsDojin AnYoungho KimJonghwa LeeOBJECTIVES The objective of this study is to examine the motivation, intention, attitude, and perceptions of ease of use, usefulness, and their relationship to sport participation among primary consumers of sport contents on YouTube in university students. METHODS This study employed a questionnaire to examine the motivation, intention, attitude, perceived ease of use and usefulness, and sport participation of YouTube sport contents users in university students. A total of 316 data sets were analyzed. Correlation and multiple regression analyses were conducted to verify the relationships among the factors. RESULTS A notable correlation was identified among motivation, intention, attitude, perceptions of ease of use and usefulness, and sport participation in university students who used YouTube sport contents. The multiple regression analysis revealed that the motivation to seek information, entertainment, and vicarious satisfaction from YouTube sport contents significantly influenced perceived ease of use, perceived usefulness, attitude toward use, intention, and sport participation. CONCLUSIONS The present study corroborates the existence of a significant relationship among factors associated with the utilization of YouTube sport contents by university students. However, subsequent investigations must ascertain the mechanisms underlying the relationship between these psychological factors and sport participation. This entails not only examining the relationships among these factors but also investigating their direct and mediated effects.http://ajkinesiol.org/upload/pdf/ajk-2025-27-1-53.pdfintentionmotivationsport participationtechnology acceptance modelyoutube sport contents |
| spellingShingle | Dojin An Youngho Kim Jonghwa Lee Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students The Asian Journal of Kinesiology intention motivation sport participation technology acceptance model youtube sport contents |
| title | Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students |
| title_full | Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students |
| title_fullStr | Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students |
| title_full_unstemmed | Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students |
| title_short | Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students |
| title_sort | associations of motivation and intention on youtube sport contents usage technology acceptance and sport participation in university students |
| topic | intention motivation sport participation technology acceptance model youtube sport contents |
| url | http://ajkinesiol.org/upload/pdf/ajk-2025-27-1-53.pdf |
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