Associations of Motivation and Intention on YouTube Sport Contents Usage, Technology Acceptance, and Sport Participation in University Students

OBJECTIVES The objective of this study is to examine the motivation, intention, attitude, and perceptions of ease of use, usefulness, and their relationship to sport participation among primary consumers of sport contents on YouTube in university students. METHODS This study employed a questionnaire...

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Bibliographic Details
Main Authors: Dojin An, Youngho Kim, Jonghwa Lee
Format: Article
Language:English
Published: Asian Society of Kinesiology 2025-01-01
Series:The Asian Journal of Kinesiology
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Online Access:http://ajkinesiol.org/upload/pdf/ajk-2025-27-1-53.pdf
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