Towards a general theory of public relations
The existence of a general theory of public relations is pivotal to the argumentation about public relations as science. A general theory can be expected to supply a framework which includes aU the theoretical applications within a scientific domain. This article sets out to cover the theoretical a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1908 |
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