The Effect of Social Media on Prepared Food Consumption of Generation X and Y Consumers: A Case Study for Turkey

In line with consumers' ever-increasing workload and time constraints worldwide, prepared food products have started to play an even more prominent role in human life. Thanks to the developing technology, Internet and social media use has increased. Social media has become influential in consum...

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Bibliographic Details
Main Authors: Bahar Aydın Can, Sait Engindeniz
Format: Article
Language:English
Published: Dokuz Eylül University 2023-03-01
Series:İzmir İktisat Dergisi
Subjects:
Online Access:https://dergipark.org.tr/en/download/article-file/2203068
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