Optimizing Urban Visual Identity: Eye-Tracking Insights for Outdoor Advertising Management
In addition to architecture and infrastructure, urban outdoor advertising also shapes urban visual identity, serving as a prominent carrier of public information and visual stimuli. However, excessive or poorly designed advertisements disrupt the cityscape and contribute to visual pollution and cogn...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Buildings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-5309/15/12/2128 |
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