Optimizing Urban Visual Identity: Eye-Tracking Insights for Outdoor Advertising Management

In addition to architecture and infrastructure, urban outdoor advertising also shapes urban visual identity, serving as a prominent carrier of public information and visual stimuli. However, excessive or poorly designed advertisements disrupt the cityscape and contribute to visual pollution and cogn...

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Bibliographic Details
Main Authors: Ke Jin, Yuyuan Zhang, Junming Chen
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Buildings
Subjects:
Online Access:https://www.mdpi.com/2075-5309/15/12/2128
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