Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era

Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era

The study focuses on the impact of Corporate Social Responsibility (CSR) on customer loyalty together with brand appreciation throughout the digital transformation period. The research uses Carroll’s (1991) CSR Pyramid, together with Porter & Kramer’s (2011) Creating Shared Value theory, to stud...

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Bibliographic Details
Main Authors: Waghmare Ganesh, Dash Pranati, Jogalekar Jaee, Killedar Murshaduddin, Rao Mvk Srinivasa, Biswas Mitrajit
Format: Article
Language:English
Published: Sciendo 2025-06-01
Series:ECONOMICS
Subjects:
corporate social responsibility
consumer loyalty
brand value
correlation analysis
regression analysis
digital platforms
customer engagement
trust
competitive advantage
economic impact
m31
c20
m14
Online Access:https://doi.org/10.2478/eoik-2025-0045
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https://doi.org/10.2478/eoik-2025-0045

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