Does NORTH in the southern hemisphere mean SOUTH? A global view on brand-name associations

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Bibliographic Details
Main Authors: Carola Würzner-Hofmann, Robert Schorn
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2014-12-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6222/im_en_2014_04_Hofmann.pdf
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