Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism

This research analyzes the impact of Shopee Live on Shopee affiliates using the theory of technological determinism. Qualitative approach was used as the research method through in-depth interviews with six Shopee Live affiliates. The results showed that Shopee Live creates new jobs, influences inte...

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Bibliographic Details
Main Authors: Reiner Lomanto, Rifki Aris Sandi
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2025-06-01
Series:Jurnal Audiens
Subjects:
Online Access:https://journalaudiens.umy.ac.id/index.php/ja/article/view/583
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