Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism
This research analyzes the impact of Shopee Live on Shopee affiliates using the theory of technological determinism. Qualitative approach was used as the research method through in-depth interviews with six Shopee Live affiliates. The results showed that Shopee Live creates new jobs, influences inte...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2025-06-01
|
| Series: | Jurnal Audiens |
| Subjects: | |
| Online Access: | https://journalaudiens.umy.ac.id/index.php/ja/article/view/583 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850082652928868352 |
|---|---|
| author | Reiner Lomanto Rifki Aris Sandi |
| author_facet | Reiner Lomanto Rifki Aris Sandi |
| author_sort | Reiner Lomanto |
| collection | DOAJ |
| description | This research analyzes the impact of Shopee Live on Shopee affiliates using the theory of technological determinism. Qualitative approach was used as the research method through in-depth interviews with six Shopee Live affiliates. The results showed that Shopee Live creates new jobs, influences interactions with customers, increases financial and social contributions, and enables flexible work patterns and a more comfortable lifestyle. Shopee Live brings socio-economic changes to society in the country's digital ecosystem, presenting both opportunities and challenges in the future. This research was significant for understanding the domestic digital economy, predicting the direction of its development, and anticipating it through adaptive and fair policies for digital workers. |
| format | Article |
| id | doaj-art-8dd6b49688594af2ba9cf550e1d49dfc |
| institution | DOAJ |
| issn | 2722-4856 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Jurnal Audiens |
| spelling | doaj-art-8dd6b49688594af2ba9cf550e1d49dfc2025-08-20T02:44:28ZengUniversitas Muhammadiyah YogyakartaJurnal Audiens2722-48562025-06-016222424010.18196/jas.v6i2.583583Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological DeterminismReiner Lomanto0Rifki Aris Sandi1Magister Media dan Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Airlangga, Surabaya, IndonesiaMagister Media dan Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Airlangga, Surabaya, IndonesiaThis research analyzes the impact of Shopee Live on Shopee affiliates using the theory of technological determinism. Qualitative approach was used as the research method through in-depth interviews with six Shopee Live affiliates. The results showed that Shopee Live creates new jobs, influences interactions with customers, increases financial and social contributions, and enables flexible work patterns and a more comfortable lifestyle. Shopee Live brings socio-economic changes to society in the country's digital ecosystem, presenting both opportunities and challenges in the future. This research was significant for understanding the domestic digital economy, predicting the direction of its development, and anticipating it through adaptive and fair policies for digital workers.https://journalaudiens.umy.ac.id/index.php/ja/article/view/583affiliatorshopee affiliateshopee livetechnological determinism |
| spellingShingle | Reiner Lomanto Rifki Aris Sandi Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism Jurnal Audiens affiliator shopee affiliate shopee live technological determinism |
| title | Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism |
| title_full | Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism |
| title_fullStr | Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism |
| title_full_unstemmed | Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism |
| title_short | Dampak Teknologi Komunikasi Shopee Live terhadap Affiliator Shopee: Pendekatan Technological Determinism |
| title_sort | dampak teknologi komunikasi shopee live terhadap affiliator shopee pendekatan technological determinism |
| topic | affiliator shopee affiliate shopee live technological determinism |
| url | https://journalaudiens.umy.ac.id/index.php/ja/article/view/583 |
| work_keys_str_mv | AT reinerlomanto dampakteknologikomunikasishopeeliveterhadapaffiliatorshopeependekatantechnologicaldeterminism AT rifkiarissandi dampakteknologikomunikasishopeeliveterhadapaffiliatorshopeependekatantechnologicaldeterminism |