CONSUMER BEHAVIOUR OF UKRAINIAN HOUSEHOLDS: FACTORS, STRATEGIES, CHANGES UNDER THE INFLUENCE OF WAR
The results of this research are to summarise theoretical approaches to the study of behavioural strategies in consumption and to allocate and describe an approach based on assessing the impact of consumer behaviour strategies on current and future quality of life. In the context of this approach,...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FINTECH Alliance LLC
2025-02-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
| Subjects: | |
| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/4645 |
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