Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketi...

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Bibliographic Details
Main Authors: Ahmed Alsharif, Nor Zafir Md Salleh, Lina Pilelienė, Alhamzah F. Abbas, Javed Ali
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2022-09-01
Series:Scientific Annals of Economics and Business
Subjects:
bibliometric analysis
consumer behavior
eeg
neuromarketing
scopus database.
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1755
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