Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertis...
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| Format: | Article |
| Language: | fra |
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Université Abderrahmane Mira
2020-02-01
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| Series: | Multilinguales |
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| Online Access: | https://journals.openedition.org/multilinguales/4567 |
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| _version_ | 1850171228459892736 |
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| author | Elodie Martin |
| author_facet | Elodie Martin |
| author_sort | Elodie Martin |
| collection | DOAJ |
| description | This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertisement. The objectives are analysed via two interviews with the founder of the fast-food restaurant. |
| format | Article |
| id | doaj-art-8da44444deff4f15a51f050f73270b34 |
| institution | OA Journals |
| issn | 2335-1535 2335-1853 |
| language | fra |
| publishDate | 2020-02-01 |
| publisher | Université Abderrahmane Mira |
| record_format | Article |
| series | Multilinguales |
| spelling | doaj-art-8da44444deff4f15a51f050f73270b342025-08-20T02:20:19ZfraUniversité Abderrahmane MiraMultilinguales2335-15352335-18532020-02-011210.4000/multilinguales.4567Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs viséesElodie MartinThis article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertisement. The objectives are analysed via two interviews with the founder of the fast-food restaurant.https://journals.openedition.org/multilinguales/4567sociolinguisticsdeathHeart Attack Grillmarketing strategiesobjectives |
| spellingShingle | Elodie Martin Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées Multilinguales sociolinguistics death Heart Attack Grill marketing strategies objectives |
| title | Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées |
| title_full | Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées |
| title_fullStr | Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées |
| title_full_unstemmed | Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées |
| title_short | Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées |
| title_sort | commercialiser la mort les strategies marketing du fast food americain heart attack grill et leurs visees |
| topic | sociolinguistics death Heart Attack Grill marketing strategies objectives |
| url | https://journals.openedition.org/multilinguales/4567 |
| work_keys_str_mv | AT elodiemartin commercialiserlamortlesstrategiesmarketingdufastfoodamericainheartattackgrilletleursvisees |