Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées
This article is a study of the marketing strategies of the Heart Attack Grill and their objectives, from a sociolinguistic angle, based on a written and oral corpus in English as well as on extralinguistic elements. The strategies are based on the theme of the hospital world and on a parody advertis...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Abderrahmane Mira
2020-02-01
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| Series: | Multilinguales |
| Subjects: | |
| Online Access: | https://journals.openedition.org/multilinguales/4567 |
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