Moral judgments influence emotional responses and comment lengths through the moderating role of linguistic style matching

Moral judgments influence emotional responses and comment lengths through the moderating role of linguistic style matching

Abstract The study aims to explore how moral judgment influences negative emotional responses and comment length in reactions to “New Yellow Journalism” on Weibo, as well as how Linguistic Style Matching (LSM) moderates these relationships. The study extracted over 8,000 comments from a recent incid...

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Bibliographic Details
Main Authors: Jinrui Tian, Ronghua Zhang
Format: Article
Language:English
Published: Nature Portfolio 2025-07-01
Series:Scientific Reports
Subjects:
Moral judgment Language
Comment length
Emotional reactions
Language style matching
Online Access:https://doi.org/10.1038/s41598-025-07079-2
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https://doi.org/10.1038/s41598-025-07079-2

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