Promoviendo la innovación de negocios verdes en empresas de la base de la pirámide de Cúcuta a través del valor compartido y la filantropía

Promoting green business innovation in BoP companies in Cúcuta, Colombia, through shared value and philanthropy is crucial for the region's sustainable development. In recent years, various studies have highlighted the importance of these practices in generating positive social and enviro...

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Bibliographic Details
Main Authors: Anna Karina Niño Cano, Angélica María Carvajal Guerrero
Format: Article
Language:English
Published: Fundación de Estudios Superiores Comfanorte 2024-01-01
Series:Mundo Fesc
Subjects:
Online Access:https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1601
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