Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market

Creating and developing innovative business models (BM) is currently one of the key success factors for contemporary business. Rapid complex changes in the world reemphasize the need to better understand how BM can be successfully innovated in different markets. The digital component of BM innovati...

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Bibliographic Details
Main Authors: Denis Klimanov, Olga Tretyak, Uri Goren, Timothy White
Format: Article
Language:English
Published: National Research University Higher School of Economics 2021-09-01
Series:Foresight and STI Governance
Subjects:
Online Access:https://foresight-journal.hse.ru/article/view/19182
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