WAYS OF INTERACTING WITH PEOPLE IN THE BRAND PROMOTION OF THE CITY UVAROVO TAMBOV REGION
The article raises the question of the need to form a city brand in order to promote the unique territorial and historical features of the Russian hinterland. This aspect is considered through the prism of the population's perception of the distinctiveness of their small homeland and the direct...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-02-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/392 |
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