WAYS OF INTERACTING WITH PEOPLE IN THE BRAND PROMOTION OF THE CITY UVAROVO TAMBOV REGION

The article raises the question of the need to form a city brand in order to promote the unique territorial and historical features of the Russian hinterland. This aspect is considered through the prism of the population's perception of the distinctiveness of their small homeland and the direct...

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Bibliographic Details
Main Authors: E. Charykova, A. Gladysheva, I. Chepurova
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-02-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/392
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