Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists
Tourism has become one of the most important activities, contributing significantly to national development. That is why understanding tourist behavior is essential but also very complex, as each tourist manifests different motivations when making a tourist trip. The objective of this research has b...
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-04-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22011/IM_2025_02_Tarrillo.pdf |
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