Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty
This study aims to analyze the influence of Service-Dominant Logic (SDL) on Brand Attitude, Emotional Brand Attachment, and Brand Engagement and the impact of these three variables on Brand Awareness and Brand Loyalty among hotel users in Bandung City. A quantitative approach was used in this study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2025-02-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AMBR/article/view/37090 |
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