PECULIARITIES OF DEVELOPING AN INVESTMENT PROJECT TO PROMOTE AN ENTERPRISE BRAND

The article discusses the main features of the development of an investment project to promote the brand of an enterprise. The purpose of any investment is to increase capital. Many companies are wary of investing heavily in promotion, as there is a high risk that the promotion will be ineffectiv...

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Bibliographic Details
Main Authors: Iryna S. Shkura, Kristina A. Stozharova
Format: Article
Language:English
Published: Alfred Nobel University Publisher 2021-12-01
Series:Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku
Subjects:
Online Access:https://eurodev.duan.edu.ua/images/PDF/2021/2/13.pdf
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