Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry

Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry

Customer relationship management (CRM) plays an important role in ensuring the success of companies. Attracting and retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial role of the relati...

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Bibliographic Details
Main Authors: Zaman, G., Florea, N.V., Ionescu, C.A., Coman, D.M., Mihai , D.C., Gudanescu Nicolau, N.L.
Format: Article
Language:English
Published: Editura ASE 2022-02-01
Series:Amfiteatru Economic
Subjects:
customer relationship management (crm)
net promoter score (nps)
customer satisfaction index (csi)
satisfied and loyal customers
costs related to dissatisfied customers
horeca (hotel
restaurant
and cafe industry)
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_3078.pdf
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https://www.amfiteatrueconomic.ro/temp/Article_3078.pdf

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