Customer perception of green marketing in the South African retail sector
Green marketing has recently become essential to companies as environmental relevance grows worldwide. Green marketing implies focusing on developing a company's strategy in creating products, promotion, and distribution concerning ecological balance in conserving natural resources. This study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UAB Sustainability for Regions
2025-03-01
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| Series: | Insights into Regional Development |
| Online Access: | https://jssidoi.org/ird/article/187 |
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