Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain

This paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manager/business owner and the busi...

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Main Authors: Isidoro Romero, Juan A. Martínez-Román
Format: Article
Language:English
Published: Editura ASE 2015-05-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2415
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author Isidoro Romero
Juan A. Martínez-Román
author_facet Isidoro Romero
Juan A. Martínez-Román
author_sort Isidoro Romero
collection DOAJ
description This paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manager/business owner and the business’s organizational characteristics. The empirical analysis is based on a survey of 268 small and medium-sized enterprises in the Spanish retail trade sector. A logistic regression specification is used as an econometric method. The results indicate that both the acquisition of new technical and electronic equipment and the obtaining of new software are affected by the two types of determinants previously pointed out. The manager/business owner’s entrepreneurial motivation and educational background have significant influences on technology adoption in this type of companies. Furthermore, being part of a business group, carrying out training activities for the employees and inter-firm cooperation also positively influence technology adoption in the retail trade industry.
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spelling doaj-art-8a5fd743e84e4293a305300d2fb026062025-08-20T03:06:48ZengEditura ASEAmfiteatru Economic1582-91462247-91042015-05-011739646660Determinants of technology adoption in the retail trade industry – the case of SMEs in SpainIsidoro Romero 0Juan A. Martínez-Román 1University of Seville, Seville, SpainUniversity of Seville, Seville, SpainThis paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manager/business owner and the business’s organizational characteristics. The empirical analysis is based on a survey of 268 small and medium-sized enterprises in the Spanish retail trade sector. A logistic regression specification is used as an econometric method. The results indicate that both the acquisition of new technical and electronic equipment and the obtaining of new software are affected by the two types of determinants previously pointed out. The manager/business owner’s entrepreneurial motivation and educational background have significant influences on technology adoption in this type of companies. Furthermore, being part of a business group, carrying out training activities for the employees and inter-firm cooperation also positively influence technology adoption in the retail trade industry.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2415retail tradetechnology adoptionSMEbusiness owner
spellingShingle Isidoro Romero
Juan A. Martínez-Román
Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain
Amfiteatru Economic
retail trade
technology adoption
SME
business owner
title Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain
title_full Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain
title_fullStr Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain
title_full_unstemmed Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain
title_short Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain
title_sort determinants of technology adoption in the retail trade industry the case of smes in spain
topic retail trade
technology adoption
SME
business owner
url http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2415
work_keys_str_mv AT isidororomero determinantsoftechnologyadoptionintheretailtradeindustrythecaseofsmesinspain
AT juanamartinezroman determinantsoftechnologyadoptionintheretailtradeindustrythecaseofsmesinspain